If you’re into the hard and heavy stuff, then you’ve heard of Architects before. We played them on The Pit and if for whatever reason you don’t have this band on your radar, you’re missing out, my friend. Their last album, Holy Hell was a goddamn masterpiece, but just when I thought it couldn’t get any better, they go and release this new song. Now, for those who really know me you know that I am a sucker for art and photography. Videos that are visually pleasing with major creative content are my favorite…but this, though. Dude, this hits pretty hard. Lyrically & visually. The wonderful use of color, the composition, the textures, the minimalist shots and that emotionless facial expression ties it all together and kicked me in the gut. Like I said, it hits hard. I feel it on a level that is beyond being a metal fan, beyond being a radio dj, it hits on a personal level and that’s why I love music and art. If it can make you actually feel something, then it has served its purpose.

Architects new album is set to release next year, but in the meantime watch this video. You’ll be glad you did.